How to Master Target-Conscious Acquisition (Understanding the Three

EMM by Kevin Zhang

Welcome Videos

Watch This First! Your Roadmap to Success (15:08)
Why I Created This Course For You (5:05)

Module 1: Introduction to eCommerce and the Entrepreneurial Mindset

Introduction (1:26)
Understanding the Entrepreneurial Mindset (15:40)
The Excitement of eCommerce (5:27)
Drop Shipping as an Entry Into eCommerce (6:57)
The eCommerce Skillset (9:41)
Opportunities Beyond Drop Shipping (5:34)

Module 2: Branded Niche Drop Shipping

A Unique Approach to Drop Shipping (7:07)
The Current Drop Shipping Environment (7:35)
Discussing Other Approaches: The General Store (9:38)
Discussing Other Approaches: The Single Product Store (9:05)
My Approach: Branded Niche Drop Shipping (7:02)
Setting Up Shopify and Oberlo (7:31)
Alternatives to AliExpress Sourcing (7:01)
How to Determine Your Niche (Triple Segmentation) (11:13)
Creating Categories for Purposeful Sourcing (23:21)
COVID19 UPDATE: Oberlo Sourcing (Ignore ePacket on Oberlo) (4:19)
The Efficient Way of Importing Products Into Oberlo (20:44)
How to Earn Extra Cash with Every Oberlo Order (Using Admitad) (7:14)
Path from Dropshipping to Brand (22:00)

Module 3: eCommerce Consumer Psychology and the Buying Experience

The Importance of Understanding Consumer Psychology (1:20)
The Four Pillars of Consumer Psychology (4:56)
How to Master Target-Conscious Acquisition (Understanding the Three Types of Buyers) (5:08)
The Five Golden Steps to Generating Sales (PDF Download Included) (4:22)

Module 4: Introduction Shopify Web Design

Introduction Shopify Web Design (1:06)
The Importance of Adobe Photoshop (2:43)
Paying For Apps and Other Programs (2:23)
Stock Image Sites as a Great Source for Creatives (PDF Download Included) (1:25)
Mastering The Fabulous Five Framework (21:52)
How to Name your website and Pick Domains (8:57)
Key Characteristics of an Effective Product Page (15:54)
Turning Aliexpress Images into Engaging Product Photos (15:44)
Adjusting Product Photos - Being Customer Conscious (3:06)
How to Write Incredible Product Descriptions (Circle of Value Framework) (47:37)
Additional Product Page Elements (What to Include and Avoid) (3:50)
How to Add in Trust Badges (5:31)
How to Set Up Multiple Tabs with Easy Tabs (5:58)
How to Add Videos to Product Pages (5:19)
How to Add Photo Reviews (7:53)
Navigating Shopify platform (33:13)
Navigating the Shopify Theme and App Store (7:44)
Shopify Plans (4:06)
Setting Up One Click Upsell (13:36)
Boosting Cart Value with Cross Sells and Upsells (17:34)

Module 5: Shopify Web Design Mastery

Overview of District Theme (8:48)
Step-by-Step Logo Creation (Full Website Build Example 1) (6:09)
Step-by-Step Banner Creation (Full Website Build Example 1) (17:56)
Step-by-Step Category Pictures Creation (Full Website Build Example 1) (14:54)
Final Touches (Full Website Build Example 1) (4:57)
Creating a Homepage Collection in District Theme (Full Website Build Example 1) (19:56)
Organizing Products within Collections (Full Website Build Example 1) (6:35)
Step-by-Step Logo Creation (Full Website Build Example 2) (5:57)
Step-by-Step Banner Creation (Full Website Build Example 2) (11:43)
Step-by-Step Category Picture Creation (Full Website Build Example 2) (9:13)
BONUS LESSON: Step-by-Step Full Website Build (Express Edition) (29:26)
Overview of Prestige Theme (5:47)
Step-by-Step Logo Creation (Full Website Build Example 3) (5:52)
Step-by-Step Banner Banner Creation (Full Website Build Example 3) (1st Banner) (31:34)
Step-by-Step Banner Creation (Full Website Build Example 3) (2nd Banner) (14:21)
Step-by-Step Category Picture Creation (Full Website Build Example 3) (11:28)
Final Touches (Full Website Build Example 3) (11:25)
Step-by-Step Logo Creation (Full Website Build Example 4) (6:08)
Step-by-Step Banner Creation (Full Website Build Example 4) (25:02)
Step-by-Step Set up of Shop the Look (Full Website Build Example 4) (8:39)
Step-by-Step Category Picture Creation (Full Website Build Example 4) (7:46)
BONUS LESSON: Step-by-Step Full Website Build (Cycle City Express Edition) (45:36)
How to Add a Tracking Page to Your Website (8:55)
Essential Website Pages to Include (PDF Download Included) (2:51)
How to Configure Your Website Footer (7:52)
Using Wheelio to Increase Conversion Rate and Capture Valuable Data (12:13)
How to Make Faster Edits with Bulk Product Editor (4:57)
How to Optimize Load Time on Your Website (4:16)

Module 6: Setting up your Facebook Account for Advertising

Introduction to Setting Up Your Facebook Account (0:41)
How to Set Up Your Business Manager (8:40)
How to Set Up a Facebook Page for Your Business (19:49)
How to Set Up an Ad Account and Create a Pixel (6:07)
How to use Trackify for Easy Catalogs and Back up Pixel (11:38)

Module 7: How to make Engaging and Highly Profitable Advertisements

Introduction to Making engaging and Highly Profitable ads (2:52)
The Components of a Facebook Advertisement (18:35)
The Key Characteristics of effective Facebook Creative (6:29)
Sneak Peak into Making Effective Facebook Creatives (2:27)
How to Make Still Image Advertisements (0:42)
Step-by-Step Still Image Advertisement Creation (Example 1) (19:06)
Step-by-Step Still Image Advertisement Creation (Example 2) (10:51)
How to Make Slideshow Advertisements (0:53)
Step-by-Step Slideshow Advertisement Creation (Example 1) (25:54)
Step-by-Step Slideshow Advertisement Creation (Example 2) (16:08)
How to Make Video Advertisements (0:52)
Step-by-Step Video Advertisement Creation (Example 1) (15:37)
Step-by-Step Video Advertisement Creation (Example 2) (15:39)
How to Make Killer Carousel Advertisements (0:57)
Step-by-Step Carousel Advertisement Creation (Best Seller Carousel) (7:49)
Step-by-Step Carousel Advertisement Creation (Product Angles) (3:59)
Step-by-Step Carousel Advertisement Creation (Video Carousel) (8:12)
BONUS LESSON: Step-by-Step Advertisement Creation (Express Edition) (28:47)
BONUS LESSON: Step-by-Step Advertisement Creation (Cycle City Express Edition) (22:20)
The Equation for Writing Effective Copy (14:42)
Let's Talk about Emojis (2:31)
Putting it all Together (Step-by-Step Copy Examples) (23:40)
One Important Thing to Do With Every Creative (1:43)

Module 8: Basic Facebook Ad Strategy

Unveiling the Magic Behind Facebook Advertising (6:47)
The Principles of Facebook Ad Strategy (9:58)
Understanding The Three Audiences on Facebook (3:15)
Launching Facebook Ads on Day 1 (55:20)
Seizing the Opportunity with Warm Traffic and Re-Targeting (9:47)
How to Set Up Retargeting Campaigns (19:01)
Framework for Data Analysis and Improving Performance (13:56)
Understanding Performance Metrics: ROAS and Cost Per Purchase (2:35)
Evaluating Your ROAS and Cost per Purchase (4:47)
Losing so You Can Win (7:10)
Creating Look Alike Audiences after 100 Recorded Purchases (10:59)
Making LAAs and HIdden LAAs with Trackify (5:59)
How to Market Effectively to Foreign Countries (7:44)
Understanding Manual Bidding (3:36)
How to Solve Ad Fatigue, Audience Fatigue, and Product Fatigue (19:20)
The Importance of Continuous Testing (1:49)
Spider Web Method (64:28)
Exporting Emails of Custom Audiences (6:56)
Finding Interests for Testing (11:03)

Module 9: Advanced Facebook Ad Strategy

Advanced ad strategies (module intro) (1:12)
Understanding Campaign Budget Optimization (CBO) (3:48)
Setting up a CBO (2:08)
Audience Testing CBO Machine (Advanced CBO Strategy 1) (15:07)
Creative Testing CBO Machine (Advanced CBO Strategy 2) (13:47)
LAA Scatterbomb CBO Strategy (Advanced CBO Strategy 3) (15:28)
Concentrated CBO Scaling (Advanced CBO Strategy 4) (13:45)
King Broad CBO (Advanced CBO Strategy 5) (16:37)
Stacked CBO Strategy - From Prospecting to Scaling (Comprehensive Strategy) (37:14)
Fools Gold Method (Advanced) (25:09)
Crowd Out Method (Advanced) (29:12)
Squeezer Method (Advanced) (18:08)
Broad Manual Bidgasm (Advanced) (15:12)
Volatility Machine (Advanced) (38:00)
Magic 8 Ball Retargeting (Advanced) (19:36)
Facebook Ad Manager Advanced Features (20:45)

Module 10: Effective Sales Strategies and Business Fundamentals

Common Business Principles to Understand in eCommerce (10:25)
Leveraging Order Metrics for Basic Accounting (4:21)
How and When to use a Subscription-Based Model (4:19)
How and When to use Product Bundles (4:05)
How and When to use a Free + Shipping Model (10:52)
How and When to use a Storewide Sale Approach (4:41)

Module 11: High ROI Email and SMS Marketing for Drop Shipping

Introducing Email Marketing (29:37)
Formula for High ROAS Email Marketing Blasts (17:24)
Formula for High ROAS Automated email flows (14:21)
Formula for High ROAS SMS marketing (13:41)

Module 12: Multivariate Testing, A/B Testing, and Heat Maps

How to Effectively use A/B Testing to Increase Your Conversion Rate (10:49)
How to Effectively use Multivariate Testing to Increase Your Conversion Rate (29:54)
How to Gain Insight from Watching Your Visitors Through Heat Maps (5:26)

Module 13: Setting up Bulletproof Customer Support

Introduction to Setting up Bulletproof Customer Support (1:53)
Handling Returns and Exchanges: Finding a 3PL (3:26)
Handling Returns and Exchanges: Crafting Your Policies (4:39)
Handling Returns and Exchanges: Dealing with Upset Customers (PDF Download Included) (4:18)
Setting up Zendesk for Optimal Customer Support (6:12)
Setting up a G Suite (6:58)
How to Easily Get a Phone Number for Your Business (10:24)

Module 14: Keeping Your Business Alive and Out of Trouble

Introduction to Keeping Your Business Alive and Out of Trouble (1:43)
Why and When you need to Form a Business Entity (2:35)
How to Deal with State Tax (2:20)
Things You Need to Know about Facebook and IP Infringement (1:53)
Avoiding Bad Facebook Customer Feedback (1:53)
Key Facebook Advertising Policies (3:56)
How to Retrieve a Banned FB Ad Account (PDF Download Included) (0:40)
Protecting Your IP From other Drop Shippers (1:15)
How to Report Someone Copying Your Store (12:31)
How to Deal with the BBB and other Watchdog Groups (3:09)
Key FTC Compliance Laws (3:47)
FTC Compliance and Sales Marketing (9:05)
How to Navigate Payment Processors (7:24)
The Dreaded Match List and the Five Year Ban (2:20)

Module 15: Building Advanced Infrastructure and Achieving Full Automation

Bonus Lesson: Data Management by Alexander King (Data Tracking Expert) (12:47)
The Importance of Infrastructure (2:54)
Finding the Right Team Members for your Business (The Management Mentality) (8:59)
Hiring Slow and Firing Fast (1:54)
Giving People More Than They Deserve (2:32)
Leveraging Upwork and Fiverr to Outsource Projects (10:20)
Hiring a Team and Automating the Process (PDF Downloads Included) (4:27)
Understanding your Supplier on AliExpress (6:03)
How to Negotiate With Your AliExpress Supplier (3:25)
Principles of Doing Business with the Chinese (4:06)
How to Improve Product Quality (English & Mandarin PDF Download Included) (1:43)
How to Improve Delivery Times (English & Mandarin PDF Download Included) (2:29)
Branding Products and Adding Custom Packaging (English & Mandarin PDF Download Included) (1:27)
Finding Alternative Suppliers (English & Mandarin PDF Download Included) (2:03)
Consolidating Your Suppliers into One (3:26)
Moving Off of Aliexpress and Oberlo to Spreadsheet Based Fulfillment (6:16)
The Benefits Adding Your Supplier to Shopify (1:54)
How to Start Spreadsheet Based Fulfillment (3:15)
Navigating the Ongoing Trade War with China (3:39)

BONUS Lessons

Affiliate World Asia - Kevin Presents on Infrastructure and Automation (43:46)
$430K in a Single Day | Black Friday Facebook Ad Strategy (18:21)
EMM Guest Live Call with Sean Kelly, Founder of Jersey Champs - How to Leverage A-list Celebrities and IG Influencers Without a Big Budget (31:01)
EMM Guest Call with Joshua Chin, CEO of Chronos Agency - The Hacks Behind $20M+ in Email Revenue (68:53)
EMM Guest Call with Stefano Mongardi, CEO of Webmate - Creating Multiple Sources of Passive Income (60:23)
EMM Guest Call with Alex Fedotov, Founder of AF Media Agency - Insights from $40M in Annual Facebook Spend (62:17)
EMM Guest Call with Zach Boyette, CEO of Galactic Fed - How I Built the World's Biggest Remote Agency as a Digital Nomad (68:51)
EMM Guest Call with Chris Cunningham, Head of Business Development at Elevator Studio - The Best Way for Brands to Leverage Instagram (45:59)
EMM Guest Call with Trav Lubinsky, Founder of Flex Watches - How to Spot and Take Advantage of Viral Trends (43:56)
EMM Guest Live Call with Zach Benson, Founder of Assistagram - What I Learned by Growing the World's Biggest Instagram Accounts (51:42)
EMM Guest Call with Alex Spanopoulos, Founder of Arrowhead Tactical Apparel - The Process of Taking a New Concept to Market (47:21)
EMM Guest Call with Terry Shand, World Renowned Persuasion Expert - How to Leverage Human Psychology to Make More Money (77:40)
EMM Guest Call with Hooman TV, 9 Million Subscribers on YouTube - The Secrets Behind Going Viral on YouTube (43:00)

Live Call Replays

EMM Weekly Live Call 02/22/2020 (109:33)
EMM Weekly Live Call 03/08/2020 (104:20)
EMM Weekly Live Call 03/28/2020 (104:55)
EMM Weekly Live Call 04/05/2020 (76:24)
EMM Weekly Live Call 04/11/2020 (91:35)
EMM Weekly Live Call 04/19 (90:12)
EMM Weekly Live Call 04/25 (125:00)
EMM Weekly Live Call 05/02 (101:44)
EMM Weekly Live Call 05/09 (93:38)
EMM Weekly Live Call 05/23 (100:47)
EMM Weekly Live Call 06/01 (91:56)
EMM Weekly Live Call 08/05 (67:40)

How to Master Target-Conscious Acquisition (Understanding the Three Types of Buyers)

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